By Miles, a prominent car insurance company based in the UK, set out to craft four animated social media adverts playfully showcasing their pay-by-mile car insurance model and its potential savings for occasional drivers.
Their in-house creative team came up with four fun scenarios, two for each of the main characters who infrequently use their cars. These scenarios showed the funny stuff that happens to their cars when they're not using them.
The By Miles team is brimming with creative energy, making it an absolute joy to bring their humorous storyboard designs to life. Each character was bursting with personality, and animating them allowed us to amplify that charm even further. I opted to animate at a lower frame rate of 12fps inspired by the retro 'hand-drawn' quirky design style and to complement the textured stroke lines.
Services
2D Animation, Sound design, Render and delivery
Delivered
4 x 35" 1:1 animations, 1 x 15" 1:1 animation
Credits
Producer
Oliver Baxter
Creative Director
Jay Yang
Storyboard
Jay Yang
Animation
Jason Roberts
Sound Design
Jason Roberts
